Amazon’s October Prime Day, aka “Prime Big Deal Days,” is returning once again, as Amazon endeavors to lengthen the holiday shopping season. The pre-holiday sales take place on Oct. 8 and 9 2024, and are Amazon’s fall complement to its July Prime Day event.
Expect to see big sales on all types of tech gear, alongside deals of up to 55 percent on Amazon-branded electronics. And of course, you’ll find discounts on seasonal clothing and decor.
As you might expect, you’ll need to be an Amazon member to take advantage of the savings. You can either join now, or visit Amazon’s Prime Big Deal Days page to launch a trial account.
So, what’s hot for Amazon Prime Big Deal Days? Amazon is positioning this sale as a pre-holiday extravaganza, hoping to save you the effort of rushing out to the mall to buy stuff. Obviously, a lot of tech gear will go on sale, and if you want to stock up on Amazon devices, this is usually the time to buy.
At PCWorld, we’ll be looking for deals in all the major tech categories, including laptops, Chromebooks, desktops, storage, docks and hubs and more. This article will be updated as soon as we publish our deal roundups in all the tech categories PCWorld covers. For now, you can check out all our Prime Day coverage from July.
October Prime Day 2024 FAQ
When are Amazon’s Prime Big Deal Days?
Amazon’s Prime Big Deal Days kick off at 12:01 AM PT on Oct. 8 and run through Oct. 9. They’ll take place in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., the U.S., and for the first time, Turkey.
Prime members in Japan can shop on Prime Big Deal Days later in October, Amazon says.
What’s the difference between Amazon Prime Day and Amazon Prime Big Deal Days?
We consider Amazon Prime Day in July to be the “big” deals event, with a number of discounts across various categories of electronics and gadgets. Prime Big Deal Days, meanwhile, kicks off the fall shopping season (well, according to Amazon, anyway). Holiday and Black Friday sales happen later, and Amazon obviously participates in these, too. The bottom line is that Prime Day is the big event, and Prime Big Deal Days typically showcases fewer great tech deals. It’s more like a soft lead in to general holiday shopping.
Do you need to subscribe to Amazon Prime to shop Amazon’s Prime Big Deal Days?
Yes, you do. You’ll need to either be an existing Prime Day member or visit Amazon’s Prime Big Deal Days page to launch a trial account.
What electronics deals can I expect during Amazon’s Prime Big Deal Days?
According to Amazon, you can expect savings of up to 55 percent on select Amazon devices, including the Blink Outdoor 4 six-camera system, eero mesh wifi systems, 40-inch Fire TV 2-Series, and Luna gaming controllers. You’ll also see Amazon’s lowest price ever on its Blink Outdoor 4 four-camera system.
If you pay with your Prime credit card, you’ll earn 10 percent back on select Amazon device purchases, including the Fire Max 11 tablet, Amazon Echo (4th Gen), and 65” Fire TV Omni QLED Series. Amazon’s handing out a $150 Amazon gift card to sign up for a Prime Visa from Oct. 2-31, and you can get $80 in Amazon credit if you sign up for a Prime Store card between Oct.3 and Oct. 9.
One place to start is with Amazon’s earlier Prime Day deals. They’ve since expired, but you can use them to help comparison shop. (And sometimes, Amazon will launch a few stealth sales early!)
Are there any more electronics-related deals during Amazon’s Prime Big Deal Days?
Customers who haven’t tried Amazon Music Unlimited can listen free, for a limited time, Amazon says. Non-Prime members can get access to three months free, and Prime members can get four months free. If you already subscribe to Amazon Music Unlimited, you can upgrade to a family plan for two months, with no extra cost.
Amazon has already opened their Holiday Shop to start planning out your gifts.
Author: Mark Hachman, Senior Editor, PCWorld
Mark has written for PCWorld for the last decade, with 30 years of experience covering technology. He has authored over 3,500 articles for PCWorld alone, covering PC microprocessors, peripherals, and Microsoft Windows, among other topics. Mark has written for publications including PC Magazine, Byte, eWEEK, Popular Science and Electronic Buyers' News, where he shared a Jesse H. Neal Award for breaking news. He recently handed over a collection of several dozen Thunderbolt docks and USB-C hubs because his office simply has no more room.